Who am I, really?

I often say I’m a “failed HR professional” – which is only partially true, but there’s definitely something to it. Because what do you do when a profession doesn’t give you what you hoped for? What you signed up for? How do you deal with the constant sense that something is missing?

Let’s switch to third person.

DORKA MAGYAR

A communications advisor and freelance marketing copywriter and strategist who believes the most important thing is to always stay open to learning something new.

ALMA MATER & A LITTLE DRY (BUT RELEVANT) HISTORY

She graduated from the University of Pécs with degrees in History and Human Resources Organization. At her very first job — which happened to be in HR — she was immediately tasked with being the editor-in-chief of the internal company magazine. Not only did she have to come up with the concept, but she also had to write most of the content. This was even before the internet fully took over, so she was already doing branding and content creation — simultaneously.

She spent nearly 20 years in various HR roles: recruitment lead, headhunter, advisor, generalist. But nine years ago, she pivoted — to devote herself entirely to communication and marketing.

As a freelancer, she focuses on the SME sector — both as a marketing copywriter (website content, landing pages, newsletters, campaign copy, and social media content) and as a strategic marketing consultant.

WORKSHOPS

She has led successful workshops on topics such as marketing copywriting (including its pitfalls), social media communication, email marketing, and niche writing techniques.

BOOKS

She has contributed to the creation of several books — on coaching and learning methodologies — and has also edited and proofread business development publications.

ESSENCE?

As a copywriter, she believes in quality — and isn’t afraid to advocate for it. She loves passing on her knowledge and the experience she’s gained over the years.

Lifelong learning is key for her — which is probably why she’s currently studying law at university. In her free time, she often finds herself learning something new yet again. She’s an avid reader and a passionate theatre enthusiast.

NO, THIS is the essence 😊

Empathy and humor are the two indispensable ingredients of life — and no artificial intelligence has mastered them yet. She strongly believes in connection, in people, and in the importance of helping one another — both in everyday life and on a professional level.

She sees everything as part of a bigger process — nothing stands entirely on its own. Nothing is truly functional in isolation.

ALERTINSIGHT

Standing up for a meaningful social cause is, inevitably, part of helping people and emphasizing empathy on a daily basis.

For her, that cause is AlertInsight.ch. As an ambassador, her focus is on fraud and deception in the world of online work. She is also responsible for AlertInsight’s media relations.