Founder of AlertInsight.ch, Marketing Consultant

AlertInsight.ch was born because I was scammed – not just a little, but in a major way. When I filed the police report in Switzerland and spoke with the officer, I made a decision: as a marketing professional, I would create a website focused on education and awareness. Alright, to be honest – there was also a bit of a “hold my beer!” attitude in me, a need to prove that scammers don’t get to win.

Because if it could happen to me, it could happen to anyone. Since then, I’ve received daily messages and questions on this topic. All my knowledge and experience have been poured into this website, because I wanted to understand what happened to me, how scams unfold, and what awaits victims in the aftermath.

I try to stand up against judgment and promote a shift in perspective – one that helps people understand the psychology behind scams, so they can recognize the signs before it’s too late.

As time went on, I realized: I couldn’t – and didn’t want to – do this alone. That’s how the AlertInsight.ch Ambassadors team was formed. Brilliant, highly respected professionals joined me – people who also believe in the power of education.

By combining my survival experience, marketing expertise, and motherly instincts, I created this platform. My goal is to offer honest, empathetic, and practical support to those who want to stay safe online – or learn how to trust again.

I believe knowledge is protection, and real stories give strength. That’s why I’m committed to helping more people recognize the signs of online manipulation and walk away from destructive relationships – whether it’s a romantic scam, emotional exploitation, an “unmissable” online offer or job, or digital abuse.

Because the online world is not a playground.

Please read what you find on this site with care – because knowledge is power.

Ada